T-Mobile 5G Trailblazing Adventure

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T-Mobile Adventure VIMEO LINK

AAA 2
  • Experience the T-Mobile 5G Trailblazing Adventure, a captivating journey meticulously crafted by Big Rock Creative. Immerse yourself in this story-driven campaign, where participants embark on a thrilling 5G adventure through an immersive 360-degree video. Our goal? To evoke powerful emotions and forge deeper connections with customers through compelling narratives focused on TFB business solutions.

    • In this dynamic experience, participants encounter three compelling case studies showcasing how T-Mobile's lightning-fast 5G system revolutionizes connectivity for AAA, Alaska Airlines, and SailGP. Through a blend of fully rendered 360-degree scenes and engaging 2D content, the narrative unfolds, illustrating how each brand partner harnesses the power of 5G.
    • Designed for in-booth conference activations, the T-Mobile 5G Adventure is optimized for the lightweight, high-resolution Pico 4E VR headset. Prepare to be transported into a world where innovation meets possibility, and discover firsthand the transformative impact of T-Mobile's groundbreaking technology.
    • Embark on the T-Mobile 5G Trailblazing Adventure starting in the immersive T-Mobile lobby, where a glimpse of the exciting journey ahead awaits. The adventure truly kicks off as we step onto the bustling tarmac alongside Alaska Airlines, witnessing firsthand why T-Mobile 5G stands as their ultimate choice, articulated by Alaska’s VP of IT, Vikram Baskaran.
    • Our odyssey continues to a remote road where AAA comes to the rescue of a stranded traveler, underscoring the life-saving efficiency of swift connectivity. Then, amid the exhilarating SailGP race, we delve into the vital role of T-Mobile 5G in optimizing performance, narrated by Warren Jones, CTO of SailGP
    • Each scene not only captivates but also educates, showcasing the advantages of T-Mobile for Business 5G through strategic marketing messages. Upon completing the VR experience, our dedicated in-booth staff eagerly await, ready to connect you with experts who can address your specific inquiries, unveiling how T-Mobile for Business can propel your enterprise to new heights.
    • Catch the T-Mobile for Business 5G Adventure's premiere at Community Partners in Las Vegas 2024, followed by its exhilarating showcase at SailGP in New York 2024, with more exciting events on the horizon.

What We Were Commissioned To Do

  • Creative Direction
  • Technical Direction
  • Full 360 Scene Rendering
  • 3-D Modeling
  • Character Animations
  • Graphic Design
  • 2D video editing and embedding
  • In Booth Demonstrations
SailGP 3
Alasksa 2

What We Were Commissioned To Do

Creative Direction

Technical Direction

Full 360 Scene Rendering

3-D Modeling

Character Animations

Graphic Design

2D video editing and embedding

In Booth Demonstrations

AAA 1

The Objective

  • Our goals are to develop a multi-touch campaign aimed at amplifying awareness of T-Mobile for Business solutions, generating leads, and showcasing their unparalleled 5G capabilities. 
  • Furthermore, by offering a special giveaway, they aimed to incentivize prospects to engage with T-Mobile's sales representatives, fostering opportunities for deeper discussions and potential conversions.
  • In addition, they sought to spotlight the strategic partnerships between T-Mobile for Business and esteemed brand partners such as Alaska Airlines, AAA, and SailGP. Through immersive experiences, we aim to vividly demonstrate the lightning-fast speed and robust power of the T-Mobile 5G Network, while effectively delivering the marketing message for T-Mobile for Business.

20240314_100858

Why We Are Proud

We take pride in our involvement in virtual experiential marketing, as it allows us to explore new frontiers in engagement. The opportunity to craft immersive 3D 360-rendered and video experiences tailored for the Pico VR headset fills us with excitement and fuels our passion for innovative storytelling.set.

Our Partner

How You Can Access It

The T-Mobile for Business 5G Adventure is only available during one of the in-booth conference activations. Should you like to experience it, immersive viewings may be available upon request. info@bigrockxr.com

 

20240312_151411

Credits

Doug Jacobson - Creative Director

Yuxing Xu - 3D Generalist 

Carlos Acevedo - 3D Generalist

Jefferson Ballew - Motion Graphics

Athena Demos & Krista Andersen - In-person Booth Demonstrations

SailGP 1
AAA 1

The Objective

  • Our goals are to develop a multi-touch campaign aimed at amplifying awareness of T-Mobile for Business solutions, generating leads, and showcasing their unparalleled 5G capabilities. 
  • Furthermore, by offering a special giveaway, they aimed to incentivize prospects to engage with T-Mobile's sales representatives, fostering opportunities for deeper discussions and potential conversions.
  • In addition, they sought to spotlight the strategic partnerships between T-Mobile for Business and esteemed brand partners such as Alaska Airlines, AAA, and SailGP. Through immersive experiences, we aim to vividly demonstrate the lightning-fast speed and robust power of the T-Mobile 5G Network, while effectively delivering the marketing message for T-Mobile for Business.

Why We Are Proud

We take pride in our involvement in virtual experiential marketing, as it allows us to explore new frontiers in engagement. The opportunity to craft immersive 3D 360-rendered and video experiences tailored for the Pico VR headset fills us with excitement and fuels our passion for innovative storytelling.set.

20240314_100858
20240312_151411

Our Partner

 

How You Can Access It

The T-Mobile for Business 5G Adventure is only available during one of the in-booth conference activations. Should you like to experience it, immersive viewings may be available upon request. info@bigrockxr.com

 

20240312_180100
SailGP 1

Credits

  • Doug Jacobson - Creative Director
  • Yuxing Xu - 3D Generalist 
  • Carlos Acevedo - 3D Generalist
  • Jefferson Ballew - Motion Graphics
  • Athena Demos & Krista Andersen - In-person Booth Demonstrations

Contact Us

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"This is a surprisingly effective reimagining of a real world community"
- Daniel Terdiman, Fast Company

"The brightest star in the multi-verse"
- Chris Taylor, Mashable

 

"It's a perfect reconstruction"
- Peter Reubens, Wired

"It's one of the best VR experiences we've seen all year"
- Charlie fink, Forbes

in association with

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