The T-Mobile 5G Track is a digital twin of the section of the track sponsored by T-Mobile for the Las Vegas Grand Prix™. Powered by Ethereal Engine, this browser based WebXR experience is available on desktop, mobile and VR headsets. For in-booth activation, the experience was built for the light weight, high-res Pico 4E VR headset. 

• The experience begins at the start of the race with engines revving and ready to go. Three cars take off down the race track with the magenta car in the lead demonstrating the speed of the 5G network. The experience continues with the view from the stands, in the pit stop, around the 5G curve, and Magenta crossing the finish line first, ending at Club Magenta to celebrate the T-Mobile victory with trophy and champagne. 
• Marketing messages are presented during each scene of the race that are specific to one of eleven industry verticals. Before the experience starts, the participant is asked to fill out a form and choose their vertical. After the race, an email is sent to the participant with congratulations, and a call to action to schedule a call to learn more about how T-Mobile for Business can supercharge your business. 
• T-Mobile for Business 5G Track Premiered at Mobile World Congress in Las Vegas 2023, then showcased at Gartner CIO/IT in Orlando 2023, CES in Las Vegas 2024, and National Retail Federation in New York 2024.