T-Mobile for Business 5G Track

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The T-Mobile 5G Track is a digital twin of the section of the track sponsored by T-Mobile for the Las Vegas Grand Prix™. Powered by Ethereal Engine, this browser based WebXR experience is available on desktop, mobile and VR headsets. For in-booth activation, the experience was built for the light weight, high-res Pico 4E VR headset. 

  • The experience begins at the start of the race with engines revving and ready to go. Three cars take off down the race track with the magenta car in the lead demonstrating the speed of the 5G network. The experience continues with the view from the stands, in the pit stop, around the 5G curve, and Magenta crossing the finish line first, ending at Club Magenta to celebrate the T-Mobile victory with trophy and champagne. 
  • Marketing messages are presented during each scene of the race that are specific to one of eleven industry verticals. Before the experience starts, the participant is asked to fill out a form and choose their vertical. After the race, an email is sent to the participant with congratulations, and a call to action to schedule a call to learn more about how T-Mobile for Business can supercharge your business. 
  • T-Mobile for Business 5G Track Premiered at Mobile World Congress in Las Vegas 2023, then showcased at Gartner CIO/IT in Orlando 2023, CES in Las Vegas 2024, and National Retail Federation in New York 2024. 

What We Were Commissioned To Do

  • Creative Direction
  • Technical Direction
  • Browser Based WebXR World Building 
  • 3-D Modeling
  • Character Animations
  • Graphic Design
  • In Booth Demonstrations
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What We Were Commissioned To Do

Creative Direction

Technical Direction

Browser Based WebXR World Building 

3-D Modeling

Character Animations

Graphic Design

In Booth Demonstrations

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The Objective

To showcase the partnership between T-Mobile and T-Mobile for the Las Vegas Grand Prix™ through the content while demonstrating the lightning fast speed and power of the T-Mobile 5G Network through the browser based experience and deliver the marketing message for T-Mobile for Business.

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Why We Are Proud

We are excited to be part of virtual experiential marketing.  The ability to experience a 3D experience on mobile, desktop and VR headset web browsers without installing any software or app is a new frontier.

Our Partner

How You Can Access It

The T-Mobile for Business 5G Track was a marketing campaign for a specific period of time. It is available for a limited time through your browser by clicking here or viewings available upon request. info@dougj8.sg-host.com

Additional information about the campaign. 

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Credits

Doug Jacobson - Creative Director

Pearl Pospiech - World Designer 

Alan Chao - 3D Modeler

Whitt Sellers - 3D Animations

Krista Andersen - Graphic Designer

Powered by Ethereal Engine

Athena Demos, Pearl Pospiech, Sara Pugh, Krista Andersen - In-person Booth Demonstrations

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The Objective

To showcase the partnership between T-Mobile and T-Mobile for the Las Vegas Grand Prix™ through the content while demonstrating the lightning fast speed and power of the T-Mobile 5G Network through the browser based experience and deliver the marketing message for T-Mobile for Business.

Why We Are Proud

We are excited to be part of virtual experiential marketing.  The ability to experience a 3D experience on mobile, desktop and VR headset web browsers without installing any software or app is a new frontier.

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Our Partner

 

How You Can Access It

The T-Mobile for Business 5G Track was a marketing campaign for a specific period of time. It is available for a limited time through your browser by clicking here or viewings available upon request. info@dougj8.sg-host.com

Additional information about the campaign. 

t-mobile_8_blur
TM__0001_t-mobile_10

Credits

  • Doug Jacobson - Creative Director
  • Pearl Pospiech - World Designer 
  • Alan Chao - 3D Modeler
  • Whitt Sellers - 3D Animations
  • Krista Andersen - Graphic Designer
  • Powered by Ethereal Engine
  • Athena Demos, Pearl Pospiech, Sara Pugh, Krista Andersen - In-person Booth Demonstrations

Contact Us

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"This is a surprisingly effective reimagining of a real world community"
- Daniel Terdiman, Fast Company

"The brightest star in the multi-verse"
- Chris Taylor, Mashable

 

"It's a perfect reconstruction"
- Peter Reubens, Wired

"It's one of the best VR experiences we've seen all year"
- Charlie fink, Forbes

in association with

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